Yoko Choy - Cross-cultural Revelation
In this episode of H&H UNPLUGGED, we speak with Yoko Choy, the China editor for Wallpaper* magazine and co-founder of creative consultancy Collective Contemporist. The conversation highlights Yoko's mission to raise awareness of the importance of cross-cultural exchange in the creative industry and businesses.
More about Yoko Choy and an edited transcript of the conversation follows below.
“Culture is a ‘way of being’, it’s about our collective experiences, values, norms, behaviors, etc. Learning about other cultures, helps us understand the different perspectives in the world around us.”
For a complete insight, please watch the full interview above or listen to it as a podcast.
Yoko: When we talk about national identity, I think we're actually talking about what we can contribute to the world and how influential we can be. And if we can pick up the best values and best practice from different cultures and incorporate them in our own, then everyone can contribute more and become more influential.
Mentions:
Chinese young designers: Mario TSAI , CHEN Min , Pinwu Studio , Fnji Furniture , Benwu Studio , The Shaw Studio, Qiu Design
Collaborators: Studio Drift , New Tendency
About Yoko Choy
Born in Hong Kong, China, Yoko Choy is the China editor for Wallpaper* magazine. Her work to date has been published in numerous international titles, including Architectural Digest China, Dezeen, Frame, Louis Vuitton publications, and more. Choy is also a communications consultant and has worked for Art Basel on its launch in Hong Kong, curated exhibitions for Dover Street Market in China, advised Beijing Design Week on international strategy, and represented Mariotestino+ in Asia.
Currently based in Hong Kong and Amsterdam, her mission, as a multilingual and multicultural creative commentator and communicator, is to translate the knowledge and insights from both worlds into a common creative language and to raise awareness of the importance of cross-cultural exchange in the creative industry and businesses. To this end, Yoko co-founded Collective Contemporist, a creative consultancy with offices in Beijing, Hong Kong, and Amsterdam, together with the launch of creative conference ASSEMBLY in Beijing in the winter of 2018, to stimulate and inspire conversations and commercial collaborations between the two spheres.